Should A Wannabe Influencer Pal Cease Exploiting People for Content?
The Prosecution: Beth
At times I'm recorded while having a meal. It's jarring to spot myself on her Instagram – it’s like a sudden shock.
My best friend of a decade, Marielle, calls herself the “creativity monarch”. It can be amusing for a short while, but it strains our friendship.
She is an extrovert, there's a constant urge the need to document everything all the time. When we eat out, she says, “The camera eats first,” and snaps pictures with the flash on, which induces embarrassment. It's unpleasant when strangers see her posing or filming – I experience secondhand embarrassment. It also frustrates me because meals lose their warmth.
She's not quite an influencer yet, but Marielle is trying to be. She creates video blogs about city life, her daily routine, and her work as a stylist. Her content is good, I’ll give her that, but I prefer not to be involved. Sometimes I'm captured while dining, or simply tagging along. I’ll see myself on her feed afterwards, and it comes like a surprise: I might be no makeup on, making a strange expression or photographed mid-bite. It’s uncomfortable.
She also expects me to film her at inconvenient times. Sometimes I’ll be talking to another person, or we're simply hanging out in the street. I feel like our friendship has transformed into me being her unpaid videographer. She has the means to employ someone if she wanted professional shots. When I brought up my discomfort about this arrangement, she dismissed it. She’s taken me to several brand events, which were appreciated, but that doesn’t make up for all the energy I invest assisting her make content.
I appreciate that Marielle has helped me with my career in design, but I resist our connection to become just a ledger of exchanges. I don't believe she’s fake or inauthentic, but sometimes it seems that if recording starts, we will start performing in a way that makes us look good for her vlog.
She will say, “Alright, smile for the camera!” and film me laughing with someone. It’s so silly. I need her to understand that our 10-year friendship still has limits. I love being with her, but I also want to enjoy it without being recorded, edited, or shared for an audience. I am not a accessory for her Instagram.
The Defence: Marielle
I hope Beth to see that the content we produce together can get us a foot in the door.
I am passionate about shooting content. It’s not just a pastime; it’s part of who I am. Producing content and documenting experiences online enables me to show my personality and connect with people in novel forms.
I wouldn't label myself as a professional creator yet, but it's savvy to generate income from your passions. I look up to people on TikTok who execute that style of informal, self-made film-making.
Content creation is my interpretation of engaging with life: noticing the details, sharing them with an audience that values the craft behind it. I never intend to make my friend uncomfortable. Bringing her to industry events was my way of offering access, providing her a opportunity to experience behind-the-scenes moments that could help her professional path too. That isn't blackmail, it's simply being realistic.
I’d still take her to these events even if she didn’t help me, but I desire her to see the benefits the content we make together can get us: an opening. I know not all people enjoys being filmed, but often spontaneity is what makes content genuine. Appearing on video from time to time is an inherent aspect of being my companion. I'd remove anything she requested, but she hasn't made such a request yet.
I don’t expect anyone to be my private videographer, but friends support one another in small ways. I thought filming a short video here or there would be fun for Beth. Creativity thrives in collaboration, and having Beth around makes endeavors energetic and enjoyable. I never force her to take part in anything, and I’d never deliberately embarrass her. But filming together occasionally is part of how I record our time together.
I cherish our friendship profoundly and don’t want making videos to come between us. I’m willing to compromise: like requesting permission before recording, and avoiding shots that might make her uncomfortable.
This is not about power, it’s about sharing my world while still respecting hers. Obviously making content is not a substitute for genuine friendship: it’s just part of how I live my life and I want her to be involved in a way that’s agreeable for both of us.
The Jury: Public Sentiment
Should Marielle stop recording herself and Beth when they are socializing?
Nothing is more uncomfortable than having a friend film you. I get that it’s Marielle’s passion, but I don’t make friends come to my workplace. Maybe she can find influencer friends to create content with. With the dark, looming future of AI, human connections are the only thing we have – don’t waste them!
Liberty, 25
If you’re doing something as a career, it's unfair to expect your friends for help repeatedly, even if they have done it before. While she enjoys creating, that doesn’t mean all those around her is willing material. She needs to respect her friend's privacy.
Ankit, 26
Marielle might love producing videos and showing off her life online, but it’s not for everyone. It was kind she has assisted Beth’s career, but she must to hear what her friend desires.
A commenter, 27
It sounds like you value each other, so cling to that and ensure it’s the focus in your friendship. Foster some real memories, where genuine feelings are preserved, not digital scrapbooks. Even celebrities who seem to share their worlds actually have more privacy than it seems.
One opinion, 53
She seems to be neither present nor authentic when they're together – she's on the job. Each appears confused as to what’s reasonable. The solution lies not in trying to alter one another, but in each setting clear boundaries around what feels acceptable to them and determining if there is an mutually agreeable middle ground.
Barbara, 71
Your Turn to Be the Judge
Consider this question: is Marielle exploiting their friendship?